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編者注<\/strong>:<\/strong><\/p> \n BrandZ?最具價值中國品牌100強(之前為50強)排名如今進入第四個年頭,該排行榜是BrandZ?系列排名的一部分,該系列排名還包括BrandZ?全球最具價值品牌100強和BrandZ?拉丁美洲最具價值品牌50強。<\/p> \n 調查背景與方法<\/strong><\/p> \n 100強排名的品牌估值工作由Millward Brown Optimor開展,方法上借鑒了全球最具價值品牌100強年度排名所采用的計算方法,全球100強排名現已進入第八個年頭。<\/p> \n 這項排名是由WPP委托開展,調查不僅采用了彭博社和Kantar Worldpanel的財務數據,同時還結合了通過訪談收集而來的405700余名中國消費者的觀點看法,堪稱目前較權威的中國品牌排名。該排名2008年首次啟動,2013年在調查中通過訪談收集了19000名中國消費者的觀點看法。BrandZ?最具價值中國品牌100強是目前較權威和齊全面的中國品牌排行榜。<\/p> \n 此外,金融品牌僅包括至少20%的收益來自零售銀行業務的銀行。<\/p> \n BrandZ?排名考慮了消費者對所購品牌的看法,同時也對財務數據、市場估價、分析師報告及風險預測進行了縝密分析,這種兩相結合的估值方法在業內堪稱絕無僅有。消費者的品牌認知是確定品牌價值的關鍵依據,因為品牌是經營績效、產品交付、定位清晰度與領導力的綜合體。<\/p> \n 關于<\/strong>華通明略<\/strong><\/p> \n 華通明略<\/strong>是全球領先的調研機構之一,專業從事廣告效果、戰略溝通、媒介與品牌資產方面的調查研究。并通過提供綜合全面的、以調研為基礎的定性和定量解決方案幫助客戶構建強有力的品牌。公司下設的全球性專業業務機構包括Millward Brown Digital(數字化營銷效果及智能化方面的領先機構)、Firefly Millward Brown(全球性的定性研究公司)、Neuroscience Practice(利用神經科學來強化傳統研究技巧)以及Millward Brown Optimor(專注于幫助客戶優化品牌和市場投資的戰略咨詢公司)。Millward Brown在超過55個國家和地區開展業務,隸屬于WPP旗下的Kantar數據投資管理集團。了解更多信息,請訪問 http:\/\/www.millwardbrown.com<\/a>。<\/p> \n 關于<\/strong>WPP<\/strong><\/p> \n WPP是全球領先的傳播服務公司,營業額達705億美元,收入為165億美元。通過旗下的運營公司,WPP集團提供全方位的廣告和市場營銷服務。服務內容包括:廣告與媒體投資管理;數據投資管理;公共關系和公共事務;品牌塑造和視覺識別;醫療保健傳播;直效營銷,數字營銷,促銷和關系營銷及專家整合傳播。WPP在110個國家設有3000多個辦公室,擁有170,000名員工(包括聯營企業)。了解更多信息,請訪問 http:\/\/www.wpp.com<\/a>。<\/p> \n 在2013年戛納國際創意節(2013 Cannes Lions International Festival of Creativity)上,WPP集團被評為“年度最佳控股公司”,這是WPP第三次獲此殊榮。WPP同時被2013年艾菲實效排行榜(Effie Effectiveness Index)評為全球最具實效的控股公司,這是WPP連續第二年獲此殊榮。該排行榜旨在表彰在營銷傳播方面取得卓著成效的企業。<\/p> \n 201<\/strong>4<\/strong>年<\/strong>BrandZ?<\/strong>最具價值中國品牌<\/strong>100強<\/strong><\/p> \n \n
\n \n
\n 2014排名<\/strong> <\/td> \n 品牌<\/strong> <\/td> \n 行業<\/strong> <\/td> \n 品牌價值(百萬美元)<\/strong> <\/td> \n 年同比變化率<\/strong> <\/td> \n 品牌貢獻<\/strong> <\/td> \n <\/tr> \n \n 1<\/td> \n 中國移動<\/td> \n 電信服務<\/td> \n 61,399<\/td> \n 21%<\/td> \n 4<\/td> \n <\/tr> \n \n 2<\/td> \n 中國工商銀行<\/td> \n 金融<\/td> \n 39,658<\/td> \n -2%<\/td> \n 2<\/td> \n <\/tr> \n \n 3<\/td> \n 騰訊<\/td> \n 科技<\/td> \n 33,879<\/td> \n 68%<\/td> \n 4<\/td> \n <\/tr> \n \n 4<\/td> \n 中國建設銀行<\/td> \n 金融<\/td> \n 25,510<\/td> \n 6%<\/td> \n 2<\/td> \n <\/tr> \n \n 5<\/td> \n 百度<\/td> \n 科技<\/td> \n 19,986<\/td> \n -12%<\/td> \n 5<\/td> \n <\/tr> \n \n 6<\/td> \n 中國農業銀行<\/td> \n 金融<\/td> \n 19,318<\/td> \n 12%<\/td> \n 2<\/td> \n <\/tr> \n \n 7<\/td> \n 中國銀行<\/td> \n 金融<\/td> \n 13,636<\/td> \n 0%<\/td> \n 2<\/td> \n <\/tr> \n \n 8<\/td> \n 中國石油<\/td> \n 石油和天然氣<\/td> \n 13,433<\/td> \n 12%<\/td> \n 2<\/td> \n <\/tr> \n \n 9<\/td> \n 中國石化<\/td> \n 石油和天然氣<\/td> \n 13,133<\/td> \n 5%<\/td> \n 2<\/td> \n <\/tr> \n \n 10<\/td> \n 中國人壽<\/td> \n 保險<\/td> \n 12,702<\/td> \n -12%<\/td> \n 3<\/td> \n <\/tr> \n \n 11<\/td> \n 中國平安<\/td> \n 保險<\/td> \n 11,128<\/td> \n 5%<\/td> \n 2<\/td> \n <\/tr> \n \n 12<\/td> \n 茅臺<\/td> \n 酒類<\/td> \n 10,504<\/td> \n -19%<\/td> \n 4<\/td> \n <\/tr> \n \n 13<\/td> \n 中國電信<\/td> \n 電信服務<\/td> \n 8,168<\/td> \n -5%<\/td> \n 4<\/td> \n <\/tr> \n \n 14<\/td> \n 招商銀行<\/td> \n 金融<\/td> \n 6,785<\/td> \n 0%<\/td> \n 2<\/td> \n <\/tr> \n \n 15<\/td> \n 伊利<\/td> \n 食品和乳品<\/td> \n 5,068<\/td> \n 86%<\/td> \n 5<\/td> \n <\/tr> \n \n 16<\/td> \n 交通銀行<\/td> \n 金融<\/td> \n 4,906<\/td> \n -1%<\/td> \n 2<\/td> \n <\/tr> \n \n 17<\/td> \n 中國聯通<\/td> \n 電信服務<\/td> \n 4,404<\/td> \n 6%<\/td> \n 2<\/td> \n <\/tr> \n \n 18<\/td> \n 中國國際航空<\/td> \n 航空<\/td> \n 3,653<\/td> \n 12%<\/td> \n 3<\/td> \n <\/tr> \n \n 19<\/td> \n 中國民生銀行<\/td> \n 金融<\/td> \n 3,416<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 20<\/td> \n 太平洋保險<\/td> \n 保險<\/td> \n 3,396<\/td> \n -2%<\/td> \n 2<\/td> \n <\/tr> \n \n 21<\/td> \n 蒙牛<\/td> \n 食品和乳品<\/td> \n 3,105<\/td> \n 30%<\/td> \n 5<\/td> \n <\/tr> \n \n 22<\/td> \n 云南白藥<\/td> \n 醫療保健<\/td> \n 2,990<\/td> \n 72%<\/td> \n 4<\/td> \n <\/tr> \n \n 23<\/td> \n 雙匯<\/td> \n 食品和乳品<\/td> \n 2,679<\/td> \n 60%<\/td> \n 3<\/td> \n <\/tr> \n \n 24<\/td> \n 聯想<\/td> \n 科技<\/td> \n 2,585<\/td> \n 15%<\/td> \n 3<\/td> \n <\/tr> \n \n 25<\/td> \n 萬科<\/td> \n 房地產<\/td> \n 2,547<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 26<\/td> \n 中國人民保險<\/td> \n 保險<\/td> \n 2,361<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 27<\/td> \n 洋河<\/td> \n 酒類<\/td> \n 1,977<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 28<\/td> \n 保利地產<\/td> \n 房地產<\/td> \n 1,921<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 29<\/td> \n 中國東方航空<\/td> \n 航空<\/td> \n 1,878<\/td> \n 8%<\/td> \n 3<\/td> \n <\/tr> \n \n 30<\/td> \n 新華保險<\/td> \n 保險<\/td> \n 1,723<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 31<\/td> \n 青島啤酒<\/td> \n 酒類<\/td> \n 1,722<\/td> \n 40%<\/td> \n 5<\/td> \n <\/tr> \n \n 32<\/td> \n 格力<\/td> \n 家電<\/td> \n 1,657<\/td> \n 2%<\/td> \n 3<\/td> \n <\/tr> \n \n 33<\/td> \n 同仁堂<\/td> \n 醫療保健<\/td> \n 1,610<\/td> \n 50%<\/td> \n 4<\/td> \n <\/tr> \n \n 34<\/td> \n 中國南方航空<\/td> \n 航空<\/td> \n 1,598<\/td> \n 5%<\/td> \n 3<\/td> \n <\/tr> \n \n 35<\/td> \n 蘇寧<\/td> \n 消費電子<\/td> \n 1,586<\/td> \n -19%<\/td> \n 2<\/td> \n <\/tr> \n \n 36<\/td> \n 張裕<\/td> \n 酒類<\/td> \n 1,450<\/td> \n -53%<\/td> \n 4<\/td> \n <\/tr> \n \n 37<\/td> \n 海爾<\/td> \n 家電<\/td> \n 1,443<\/td> \n 10%<\/td> \n 4<\/td> \n <\/tr> \n \n 38<\/td> \n 碧桂園<\/td> \n 房地產<\/td> \n 1,337<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 39<\/td> \n 恒大地產<\/td> \n 房地產<\/td> \n 1,295<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 40<\/td> \n 美的<\/td> \n 家電<\/td> \n 1,214<\/td> \n 13%<\/td> \n 3<\/td> \n <\/tr> \n \n 41<\/td> \n 新浪<\/td> \n 科技<\/td> \n 1,172<\/td> \n -2%<\/td> \n 5<\/td> \n <\/tr> \n \n 42<\/td> \n 百麗<\/td> \n 服飾<\/td> \n 1,170<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 43<\/td> \n 360<\/td> \n 科技<\/td> \n 1,106<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 44<\/td> \n 光明<\/td> \n 食品和乳品<\/td> \n 1,012<\/td> \n 42%<\/td> \n 5<\/td> \n <\/tr> \n \n 45<\/td> \n 網易<\/td> \n 科技<\/td> \n 996<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 46<\/td> \n 五糧液<\/td> \n 酒類<\/td> \n 937<\/td> \n -66%<\/td> \n 4<\/td> \n <\/tr> \n \n 47<\/td> \n 瀘州老窖<\/td> \n 酒類<\/td> \n 923<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 48<\/td> \n 華潤三九<\/td> \n 醫療保健<\/td> \n 841<\/td> \n 86%<\/td> \n 3<\/td> \n <\/tr> \n \n 49<\/td> \n 比亞迪<\/td> \n 汽車<\/td> \n 780<\/td> \n 新<\/td> \n 1<\/td> \n <\/tr> \n \n 50<\/td> \n 雪花啤酒<\/td> \n 酒類<\/td> \n 764<\/td> \n 13%<\/td> \n 4<\/td> \n <\/tr> \n \n 51<\/td> \n 新東方<\/td> \n 教育<\/td> \n 754<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 52<\/td> \n 哈爾濱啤酒<\/td> \n 酒類<\/td> \n 720<\/td> \n 20%<\/td> \n 4<\/td> \n <\/tr> \n \n 53<\/td> \n 大寶<\/td> \n 個人護理<\/td> \n 718<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 54<\/td> \n 攜程<\/td> \n 旅游<\/td> \n 718<\/td> \n 47%<\/td> \n 2<\/td> \n <\/tr> \n \n 55<\/td> \n 興業銀行<\/td> \n 金融<\/td> \n 604<\/td> \n 新<\/td> \n 1<\/td> \n <\/tr> \n \n 56<\/td> \n 龍湖地產<\/td> \n 房地產<\/td> \n 595<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 57<\/td> \n 海南航空<\/td> \n 航空<\/td> \n 572<\/td> \n 9%<\/td> \n 2<\/td> \n <\/tr> \n \n 58<\/td> \n 老鳳祥<\/td> \n 珠寶零售商<\/td> \n 554<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 59<\/td> \n 他她<\/td> \n 服飾<\/td> \n 552<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 60<\/td> \n 燕京啤酒<\/td> \n 酒類<\/td> \n 518<\/td> \n -11%<\/td> \n 5<\/td> \n <\/tr> \n \n 61<\/td> \n 美特斯邦威<\/td> \n 服飾<\/td> \n 458<\/td> \n -62%<\/td> \n 3<\/td> \n <\/tr> \n \n 62<\/td> \n 老板<\/td> \n 家電<\/td> \n 457<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 63<\/td> \n 金地集團<\/td> \n 房地產<\/td> \n 454<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 64<\/td> \n 福臨門<\/td> \n 食品和乳品<\/td> \n 450<\/td> \n 14%<\/td> \n 5<\/td> \n <\/tr> \n \n 65<\/td> \n 古井貢酒<\/td> \n 酒類<\/td> \n 430<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 66<\/td> \n 富力地產<\/td> \n 房地產<\/td> \n 424<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 67<\/td> \n 如家酒店<\/td> \n 酒店<\/td> \n 421<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 68<\/td> \n 東方金鈺<\/td> \n 珠寶零售商<\/td> \n 404<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 69<\/td> \n 中國光大銀行<\/td> \n 金融<\/td> \n 391<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 70<\/td> \n SOHO中國<\/td> \n 房地產<\/td> \n 370<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 71<\/td> \n 索菲亞<\/td> \n 家具<\/td> \n 363<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 72<\/td> \n 綠城房產<\/td> \n 房地產<\/td> \n 353<\/td> \n 新<\/td> \n 1<\/td> \n <\/tr> \n \n 73<\/td> \n 安踏<\/td> \n 服飾<\/td> \n 338<\/td> \n 8%<\/td> \n 3<\/td> \n <\/tr> \n \n 74<\/td> \n 雅戈爾<\/td> \n 服飾<\/td> \n 314<\/td> \n -30%<\/td> \n 3<\/td> \n <\/tr> \n \n 75<\/td> \n 達芙妮<\/td> \n 服飾<\/td> \n 312<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 76<\/td> \n 三全<\/td> \n 食品和乳品<\/td> \n 308<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 77<\/td> \n 中海地產<\/td> \n 房地產<\/td> \n 294<\/td> \n 新<\/td> \n 1<\/td> \n <\/tr> \n \n 78<\/td> \n 海信<\/td> \n 家電<\/td> \n 280<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 79<\/td> \n 水井坊<\/td> \n 酒類<\/td> \n 268<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 80<\/td> \n 全聚德<\/td> \n 餐飲<\/td> \n 259<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 81<\/td> \n 七匹狼<\/td> \n 服飾<\/td> \n 258<\/td> \n -60%<\/td> \n 3<\/td> \n <\/tr> \n \n 82<\/td> \n 蘇泊爾<\/td> \n 家電<\/td> \n 253<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 83<\/td> \n 中國國旅<\/td> \n 旅游<\/td> \n 252<\/td> \n 新<\/td> \n 2<\/td> \n <\/tr> \n \n 84<\/td> \n 漢庭酒店<\/td> \n 酒店<\/td> \n 239<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 85<\/td> \n 珠江啤酒<\/td> \n 酒類<\/td> \n 234<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 86<\/td> \n 中華牙膏<\/td> \n 個人護理<\/td> \n 218<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 87<\/td> \n 搜狐<\/td> \n 科技<\/td> \n 208<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 88<\/td> \n 中國太平<\/td> \n 保險<\/td> \n 202<\/td> \n 新<\/td> \n 1<\/td> \n <\/tr> \n \n 89<\/td> \n 華天酒店<\/td> \n 酒店<\/td> \n 201<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 90<\/td> \n 明牌珠寶<\/td> \n 珠寶零售商<\/td> \n 164<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 91<\/td> \n 奧康<\/td> \n 服飾<\/td> \n 162<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 92<\/td> \n 森馬<\/td> \n 服飾<\/td> \n 158<\/td> \n -45%<\/td> \n 2<\/td> \n <\/tr> \n \n 93<\/td> \n 永和大王<\/td> \n 餐飲<\/td> \n 152<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 94<\/td> \n 波司登<\/td> \n 服飾<\/td> \n 146<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n \n 95<\/td> \n 長城葡萄酒<\/td> \n 酒類<\/td> \n 142<\/td> \n 新<\/td> \n 5<\/td> \n <\/tr> \n \n 96<\/td> \n 錦江之星<\/td> \n 酒店<\/td> \n 141<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 97<\/td> \n 老廟黃金<\/td> \n 珠寶零售商<\/td> \n 139<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 98<\/td> \n 萬家樂<\/td> \n 家電<\/td> \n 135<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 99<\/td> \n 學而思<\/td> \n 教育<\/td> \n 134<\/td> \n 新<\/td> \n 4<\/td> \n <\/tr> \n \n 100<\/td> \n 雅士利<\/td> \n 食品和乳品<\/td> \n 132<\/td> \n 新<\/td> \n 3<\/td> \n <\/tr> \n <\/tbody> \n<\/table>"];
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